4.1. Achievements

The findings of this study are mostly in accordance with expectations, and have given insight into the factors that affect the online buying participants of males and females in New Zealand. The study aimed at finding the factors that affect or hinder online buying behaviour in New Zealand, as most of the research that has been done has been in USA. The differences in how New Zealand men and women differ in their online buying patterns were highlighted. The proposed study managed to compare the cultural differences between New Zealanders and those of immigrants such Africans or Indians in their online buying patterns.