From what has been discussed above, the study presumes hypotheses and research questions in terms of the following dependent variables of gender effects on e-commerce adoption in New Zealand:
RQ1. Is there a cultural difference in reasons why individuals (men or females) shop online?
RQ2. Are the factors that influence males and females to buy online the same?
RQ3. Are the factors that hinder males and females to buy online the same?
No comments:
Post a Comment